Website Refresh or Website Redesign?
Which do you need?
A Refreshed website typically looks like: a new logo, colors, fonts and a new image or two. A Redesigned Website is an overhaul of your website. This has many scenarios which we cover in this post. Enjoy!
This article covers: What is a Website Refresh, What is a Website Redesign, Why do you need a Refresh or a Redesign, Which one is best for you.
Quick Summary
- What is a Website Refresh? Lightweight design changes such as logo, colors, fonts and an image or two.
- What is a Website Redesign? An overhaul to the existing 2-3 year old website to best match your business expertise, and to get a current design.
- Why do you need a Refresh or a Redesign? For your business to match your current brand identity and offering.
- Which one is best for you? Start with how old your existing website is today, and check if it aligns with your current business offering and goals.
What is a Website Refresh?
A Website Refresh is for those businesses that have a less than 2-year-old website. And they have a new logo, colors, fonts and/or brand images. A designer will apply those design elements to your website for a current brand “Refresh”, giving your website and business a fresh look. This helps to create consistency across all of your marketing platforms which keeps your business identity professional and fresh.
What is a Website Redesign?
A website redesign is a new design and typcially includes a new home page layout. A redesign might include: changes to the navigation (menu) new page content messaging, colors, fonts and a new logo. Redesigns are for 2-3-year-old websites or older. Scenarios of needing a redesign are in the next section.
Why do you need a Refresh or a Redesign?
The most common reason is to keep your business identity up-to-date. Since designs and technology change fast, your website can become outdated quickly. Another reason is that businesses evolve, and therefore add new offerings and may omit some offerings. And another big reason is website performance. Older designs can be slower loading, especially on mobile, which can create frustration and lost customers for businesses.
See if any of these Redesign Scenarios match your website:
- If your website is 2 to 3 years old
- Mobile issues: You have to Pinch N Zoom to really see what’s on it, or it loads slower than 2 seconds
- People cannot easily find me on the web
- Your website no longer conveys what your business is about
- The design is outdated. Outdated examples:
- Images are sliding on your home page – Studies show that attention spans have decreased when viewing websites so your visitors won’t wait around to see what is next on your sliding photos.
- Outdated hero image on home page – hero images and messaging that speak to your story is critical for successfuly engagement from your website visitors.
- No movement on your website – Things like fade-in photos or text are eye catching and engaging. Done the right way, this can grab your visitor’s attention at just the right time.
- Images are stock images that look fake – Authentic photos and some candid photos speak louder to your visitors than stock images in most scenarios.
- Consistent look – The once consistent-looking website has been updated many times over and now looks messy: More than 2 primary fonts, image sizes vary, mobile view shows images off the screen, and on and on!
Which one is best for you?
Check how old your website has is, and see if it aligns with your current business offering and goals. Is it over 2 years old? It’s good to have an expert check it as they know what to look for. We offer a free consultation to help you find out:
Schedule a free call
Final Words
Getting your website up-to-date doesn’t have to be hard. In fact, we make it easy with a streamlined process to keep you doing what you want to do – run your business!
Book a call with us. We look forward to talking with you!